Second analysis of school newsletter - St. James' Catholic High School

I looked at a second newsletter from a different high school, this time from St. James' Catholic High school in Cheshire. The target audience is made clear from the outset with the start of the letter reading, 'Dear Parents/ Carers'. I am not as familiar with this high school as with my own, but from looking at the school's website, there seems to be no correlation between the school's colour scheme and the colour scheme of the newsletter. The school's website is predominantly navy blue, gold and white with black text, whereas the newsletter is mainly white with many different coloured text boxes (red and green text boxes and even pink and purple text as seen below).

The beginning of the newsletter is quite formal, with a letter from the headteacher, followed by a prayer (which is clearly a large part of their Catholic school life). This part of the newsletter is suited to the audience of the parents, as it is informative and it is laid out very formally. However, this newsletter was clearly published on Microsoft Publisher/ Word, as the text boxes are very cartoon like. As well as this, there are different fonts used in different text boxes, which is not professional looking at all as you can see in the screen shots below.

There are some photographs, however they are not taken with a professional camera, and so they don't look as professional. These type of images are clearly common across all school newsletters. Again, this newsletter includes clip arts which look unprofessional.

Overall, I would say that this newsletter meets its target audience well with the formality of the letter from the head which actually addresses the parents/ carers, however there are some features which are quite unprofessional. I shall take these points into consideration when designing my own newsletter.