For our prelim task, we have been asked to produce a school news letter, so in lesson we decided to look at our own school newsletter for Deyes high and analyse it. The target audience of the newsletter may be the students of Deyes, however, it is more likely to be aimed their parents, although due to the mixed content, this is slightly unclear. The colour scheme is quite effective, as they match the colours on our school badge/ logo, however, they are very bright primary colours, and this can sometimes look a bit unprofessional and have connotations of an almost childlike feel.
Also, the use of clip arts may be considered as an immature choice of imagery. Half way through the newsletter, there are some professional photographs of the drama students, and these work very well, as they promote the subject well and show that the school is professional.
The pages that include 'numeracy top tips' and 'puzzle time' are clearly aimed at the students, but, with their use of clip arts such as mickey mouse, the students may feel a bit patronised, as mickey mouse is clearly associated with younger children. Overall this newsletter is clearly not produced by professionals, and has a mixed target audience, which is made obvious by their use of formal and informal content.
The letter from the head also suits its target audience, as the use of plain black text in a formal, paragraphed layout looks more mature. However, over the middle spread of pages ('recall to central') there is a lot of text, and many people (especially the students) would be bored with reading such large amounts of text. These pages are clearly aimed at parents, but even parents could potentially be bored with this.
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